Persona development is an important step when creating a blog. This is because you want to focus on a target audience. When you focus on a specific audience, you will know what to include and what not to include in your content. Similarly, persona development allows your target audience to know what they can expect from you and your work. So, let’s get started.
This may be a completely new term or idea for some. So, I will first define what a persona is in simple terms. The Oxford Dictionary defines persona as “the aspect of someone’s character that is presented to or perceived by others.”
In online marketing, a persona is an accurate description of who you want or need your target audience to be. Therefore, you must first know what kind of people you want or need to read your blog. Then, evaluate this group of people to see if they can benefit from your blogs content. To do this, you must dig a little deeper or think a little harder. Ideally, your persona development should match some of your own personality traits, qualities, and interests. Otherwise, you may struggle with finding the right audience. Talking with a like-minded person can help you think through your persona development.
Things to Evaluate
With persona development, you will evaluate the social, economic, gender, age, education, health, and location of your ideal audience, customer, user, or buyer. In this way, a blogger can write and develop a blog with a specific group of people in mind.
Keep in Mind
Keep in mind that this is a general discussion about persona development. There are also user personas, buyer personas, customer personas, and audience personas. I will share a few examples. A user persona is valuable when you have a website. If you are targeting youths, your website design should cater to youths. In contrast, if your website or blog information target elderly people, the website or blog should have a large readable font with a page that is easy to navigate. You can fine-tune your blog and get more customers when you develop the needed persona(s).
No matter what topic you choose, it can be written with a different audience in mind. For example, if you are a doctor writing a health blog, the words you use to write for the public will be much different than terms and phrases used while delivering a speech at a medical conference for your colleagues.
Persona development will also help you cater to your audience wants and needs. For example, becoming an affiliate marketer for a discount store requires a different audience than doing referral marketing for a high-end store. The two do not mix. A customer that shops discount will have a different mindset than a customer wanting high-end goods.
Persona development helps keep you focused on your target audience. Otherwise, your content can vary from one audience to the next. Ultimately, you will spend time engaging and disengaging different audiences from one post to the next. This is clearly not a productive method. Take time to think about persona development for your blog.