Introduction to Blog Research
You are probably thinking blog research?! Yuck. I feel your pain. However, learning how to start a successful blog has a lot to do with your research. A blogger can have some success without doing blog research. However, it’s a gamble.
When a blogger speaks about research, they are typically referring to the best way to optimize a website for search engines. However, the goal of this course is to help you appreciate the benefits of learning how to do blog research.
Why Are Search Engines Important?
A search engine will recognize blogs that have been optimized according to specific parameters. As a result, when someone searches for something that you have on your blog, a search engine can direct them to your blog for free.
Therefore, learning how to search engine optimize your website is important and can be learned progressively. It does not happen overnight, but you can keep learning and improving as you are learning how to manage a blog in other areas.
So, how does blog research work?
Basically, there are four factors involved.
- Deciding What You Want
- Finding What Others Want
- Giving Search Engines What They Want
- Getting Part of The Market
Like most research, the list will be a circular process for a while. You will decide what you want. Then, once you look to see what others want, you may adjust your wants. Similarly, after seeing the competition in one industry and the lack of competition in another industry, you may change your original plan.
1. Deciding What You Want
At this point in the course, you have decided what you want. Therefore, ideally, you should take the next step and research to find out what others want. In this way, you can give search engines what they want. And as a result, your blog may appear on the search engine results page.
2. Finding What Others Want
You can find what others want by searching for keywords. A keyword is a word or a phrase that someone has searched for online. Therefore, if you research your main blog topic or product and there are no keywords, it means that no one is looking for what you are about to market.
If your product is a great invention that you think a large percentage of people can benefit from, then you can invest in creating your own market. Otherwise, you can just find a new more marketable product or blog idea.
3. Giving Search Engines What They Want
Search engine optimization (SEO) is a process that gives search engines what they want. Finding keywords is the first part of the process. However, there is more involved. The next course will introduce you to the next steps required for SEO content writing.
4. Getting Part of The Market
The “market” is the number of people looking for what you are offering. In other words, its the number of potential buyers for a certain product. Let’s go offline for a moment.
Let’s say that a businessman or woman decides to open a new pizza franchise. They have great success at there new location. If another business person decides to open another pizza place across the street, they are now competing for some of the same customers. They are both competing in the “pizza market”. If a third individual jumped in the pizza business on the same corner, he must use a really unique marketing approach. Think, Grimaldi’s versus Chuckee Cheese versus Little Ceasar’s pizza. Still a bit much on the same corner, but they are marketing to three different market segments of people within the pizza market.
Grimaldi’s is a high-end New York Style brick oven pizza place. Chuckee Cheese is catering to families with young children. And Little Ceasar’s is almost like a fast-food pizza place.
Competing In A Market
With search engine optimization, a blog or website is shown in search engine results pages based on their credibility within the industry. The search engines decide who gets a part of the market. Therefore, a new blog must be able to build credibility and/or purchase paid advertisements.
Being able to get a piece of the market will depend on the competition in your chosen industry. If the competition is high in one industry, you have two choices. One is to be able and willing to compete. And the other is to choose another industry.
Competing is not impossible. However, consider the capabilities of your competitors. For example, let’s say that you are starting a blog that will place you in part of the financial industry. Banks can afford to spend millions of dollars each month on paid marketing techniques. Therefore, if your competition is high for the main thing you intend to blog about or sell, you need to really decide if and how you can actually compete.