Content Development Strategy

Before creating content for your blog, you need a content development strategy. Not having a content development strategy is one of the many mistakes that blogging beginners make. So, what exactly is a content development strategy?


 A content development strategy is defined as planning, organizing, developing and managing. Fortunately, you have already started your content development strategy. So, you can relax and take in this next crucial step.

When you start a blog, the planning phase includes defining your end goal and researching your audience. If you started The Art of Blogging Course from the beginning, you have already completed this step.

You have defined…

  1. What is the purpose of my blog content?
  2. Who is my target audience?
  3. How will I monetize my blog?

In fact, you have already started the second step of your content development strategy – organizing.

At this point, you have selected your main blog topic and categories. Remember that your writing topics should appear under the related category. For example, if you write about “red color palettes” it must go under the “Red” category.


Now it is time to start developing your content development strategy, better known as your writing topics.

First, research to see what people are looking for in your blog niche. However, this time you should focus specifically on one category of content at a time. Use a written or digital notepad to categorize your information into the appropriate categories.

For example, if you start researching “red color palettes”, you may stumble upon relevant topics for your yellow and blue categories as well. Therefore, save yourself some time and write down the pertinent information.

So, you can start with “red color palettes” and stick with red color palettes for several posts. For example, the next posts could be “shades of red color palettes”, “25 most popular shades of red color palettes”, and then “dark red color palettes” etc.

Next, start writing your most basic content first. In this way, you will give your target audience an outline and preview of what they can expect from your blog. And, with careful planning, you can capture more subscribers.

The goal is for your subscribers to be waiting for what is coming next on the blog. Therefore, a good content development strategy will leave your readers with a level of expectation for the next blog topic. Ergo the need for a content development strategy.

Multiply Your Posts

A good content development strategy and a specific category focus is only the first part of the equation. Next, you must start building out your content based on previous blog topic posted.

In this way, your content can be developed in an exponential format. However, do not jump from one extreme subject to the next. Your content development strategy should gradually lead your readers to a deeper understanding.

Therefore, create blog topics based on topics that have been introduced in a previous blog post. In this way, you develop a content marketing strategy and your blog will appear in search engines more often. Especially when you have researched topics to write about.

Once you have your content development strategy, it is time for your introduction to blog writing.