Planning your blog design can be approached like a mini-project management exercise. In reality, blogging is project management. You are researching, planning, writing, posting, monetizing, and marketing one blog post after the other. Well, your blog design is different. Once you finish your blog design, for the purpose of branding, it should stay the same.
Let me explain the last statement. Your blog design is or will become part of your blog’s brand. It will provide a sense of familiarity. Therefore, I suggest that you take time to get it right the first time. Otherwise, you will confuse your blog audience and possibly yourself when multiple changes are made. You will be branding and re-branding with each change made.
If you are enrolled in The Art of Blogging Course, you can see how setting your goals and researching your blog ideas from the start are so important. Otherwise, you get trapped in a maze of redoing and fixing stuff on your blog. Essentially, not moving forward. Then, at the end of the day, you are tired and have not accomplished anything new.
Years later, after you have a very well-established blog and a really strong audience, you can decide to “rebrand” your blog. Nothing super-drastic, but just enough to give it that fresh coat of paint that it needs. You want your audience to still recognize your blog. Many large companies will do this. Every several years, they may make minor changes to their logo to keep the customers’ interest. However, if you are a new blogger, this not a good idea. You can lose some of your audience if they land on your blog and no longer recognize your new blog design.
Features to Consider
Since blog design is important to you, I recommend that you purchase a theme from StudioPress. They sell professional, customizable themes that are designed on the Genesis Framework. Therefore, their themes are designed without excess things that will slow down your blog. So, your page loading times will be better than other WordPress platform providers. At the time of this writing, you can migrate your WordPress blog to StudioPress for free.
When choosing colors, choose colors that are appropriate for your industry. If your blog design is being used for a health-related blog, hot pink is not what most people will expect. Therefore, in most cases, your blog design colors should be appropriate for your intended audience.
In fact, your blog design colors can evoke different emotions. Therefore, it’s best to research what colors are most appealing to the people in your industry. Or, simply decide based on the information below. In fact, it may need to be a professional looking combination of colors.
Red – Active, Emotional, Passion, Trust, Love, Intensity, Aggressiveness
Blue – Comfort, Faith, Conservative, Understanding, Clarity, Confident, Calm, Trust
Yellow – Joy, Alive, Energetic, Fresh
Green – Calm, Relaxed, Trust, Peaceful, Hopeful
Purple – Glamour, Power, Nostalgic, Romantic, Introspective
Orange – Enthusiastic, Creative, Determined, Stimulates Mental Activity
Black – Bold, Serious, Luxurious
Pink – Love, Sweet, Warmth, Nurtured
Brown – Reliability, Support, Dependability
In a similar way, fonts can produce certain emotions. For example, font with lots of loops, twists, and turns are more feminine than masculine. Therefore, if you are starting a girly blog, a more feminine font can be used. And similarly, a blog designed for men should use masculine fonts. A blog designed for both male and female readers should use a simple professional looking font.
When choosing fonts for your blog design, typically at least two different fonts are used. This is done to provide your readers with a little variety. You can choose one font for your blog name, titles, and headings. Then, select another complimentary font for your main text. Some fonts look better next to some fonts than others.
Some themes will include a selection of common fonts for you to choose from. However, some will allow you to add and customize your fonts using Google Fonts. Keep in mind that some of the newer fonts may display differently for someone that does not have the font downloaded on their computer. This is also important to remember if you start designing eBooks. Your original font may change when it’s converted to a PDF format.
4. Graphics & Images
Images are a part of your blog design. You can get free images, paid images, or use your own images. Pixabay is an excellent place to get free public domain photos. And they actually have a pretty great selection of photos. However, the most popular photos will be used over and over again. Therefore, don’t be surprised if you see the same image popping up all over the web.
If you prefer to make your blog design unique, you can purchase a monthly membership at Shutterstock. However, you can also purchase individual images at Shutterstock for special projects or promotions.
Graphic designs are popular in the blog design industry. Therefore, you may prefer to use Canva for some of your graphic design needs. They offer a nice array of things you can use to manipulate your images. Some things are free, while other things may have a small fee.
The last part of the blog design discussion is your logo. I chose to have this last on the list because it’s sort of where it belongs. If you are slowly building a new blog, you can wait until you know what you want your logo and other graphic designs to look like before getting one made. In this way, you can brand your blog once. Otherwise, you may change your mind.
Your logo should be added to your favicon. In this way, your logo will appear in the tab, beside the name of your blog. There is a place for you to upload the image from the backend of a WordPress platform.
You can read more about logos and colors on Entrepreneur.com’s Infographic. They have case study reviews of different companies logos and colors. The infographic is near the bottom.
This is the end of the discussion on blog design.